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12/07/22
Press Loft’s 5 lifestyle and interiors trends for Christmas 2022
As the first inklings of Christmas appear across their network, the PR automation platform, Press Loft, is already spotting consistent themes and trends across the products being added to the site by their 1400 brands. Here is a round-up of their five key decorating trend predictions for Christmas 2022
On the whole, consumers are moving away from fast, fleeting trends and we will see this apply to Christmas in 2022 too. Whilst the trends identified here are still distinctive in terms of style, customers are likely to follow only the one that best compliments their personality and year-round decor, and see it as an extension of their overall style.
With environmental and economic pressures being felt around the world right now, the lifecycle of these trends will be significantly longer than in previous years. This is because customers are expected to opt for reusable, seasonless, and multifunctional products over ones that are traditionally Christmas-themed to extend their functionality whilst also saving on cost and minimising waste. These considerations and shifts in purchase decisions will underpin the adoption and application of each of these five trends.
1. Merry & Bright
Carrying the same sophistication but sitting on the opposite side of the spectrum to Botanical Accents in terms of palette, those who love colour will be satisfied by Merry & Bright. We’ve seen dopamine dressing dominate this year, and now we welcome dopamine decorating. The combination of jewel tones and neons paired with metallic accents makes for a setting that will surely bring a smile to many faces this Christmas.
2. Retro Flair
Driven by nostalgia and heavily influenced by the ‘60s and ‘70s, consumers are expected to carry their affinity for all things retro right through to Christmas. Whether it’s purchasing decorations or bold graphic wrapping paper, or having a rummage through their family’s boxes of old ornaments to pair with their more recently purchased ones, we can expect a lot of festive styling that nods to Christmases gone by.
3. Botanical Accents
An evolution of minimalist Christmas styles we’ve seen over recent years, we can expect natural textures and earthy tones to be paired with foliage and blooming botanicals. The addition of green further meets the ongoing shift in people wanting to recreate green spaces within their homes, however, pairings with gold accents and pops of black create a more sophisticated, polished approach than the rustic-leaning style we’ve seen previously.
4. Pastel Scandi
Continuing with colour but in a different application, as historic ‘rules’ for design and seasonality continue to fade, we are seeing pastel become more and more popular for Christmas. Coupled with a Scandi influence in terms of practicality and style, lovers of pastel hues can enjoy them year-round and create cosy settings without sacrificing colour.
5. Whimsigoth
With anything celestial or zodiac inspired continuing to be a favourite of consumers, it’s of little surprise we’re seeing it through into Christmas too. Deep, moody blues and purples are elevated with moon, sun and star motifs, as well as metallic accents that appear aged. This results in settings that are cosy and comforting, but still feel special and celebratory. Nostalgia is also a driver here; a good guide would be, if it looked like it belonged on the set of Sabrina The Teenage Witch, then it fits this trend.
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Christmas insight for brands can be found here: https://www.pressloft.com/app/videos
For more information, please contact:
Jordan Evans | Jordan.evans@pressloft.com
04/07/22
Press Loft Predicts: 4 cultural shifts for Christmas 2022
With more than 1400 leading interiors and lifestyle brands across their network and more than 20,000 accredited journalists and influencers using it for research and sourcing, PR automation platform, Press Loft, is already seeing nods to changes in consumer wants and needs for Christmas 2022.
Whilst aesthetic trends will always have their place at Christmas, this year they are being underpinned by cultural shifts and lifestyle factors in four very distinct ways:
1. Low-cost Luxury
As we increasingly move into a time of high costs of living and uncertainty worldwide, consumers are expected to approach Christmas, already a costly time for many, with more caution than ever this year. Consumers will likely begin their shopping and planning early in an effort to spread the expense and avoid costly surprises closer to the time. In terms of gifting, emphasis will be placed on lower-priced items, however, customers will still expect a level of quality and luxury regardless of price. When higher-priced items are purchased, it may be done so with contributions from several parties - so gift vouchers and group-buying options will be welcomed. When it comes to revamping the home ahead of hosting Christmas, this same desire for low-cost but high-return purchasing will be present. People may lean towards multipurpose items, especially when it comes to furniture, or rental services to ensure the most bang for their buck.
2. Seasonless Style
As we all continue to be more considerate of the things we purchase, both from an economic and environmental perspective, more emphasis will be placed on pieces and products that can be used interchangeably throughout the year. Think a garland made of stars that could be used at Christmas, New Year or for birthday parties; fairy lights that could be hung in a bedroom year-round, a solstice celebration or Christmas; or tableware that can be pulled out for any special occasion, whether that’s a festive feast or a graduation dinner. A departure from strictly traditional Christmas motifs and colour palettes, here we will see consumers extending their individual styles, passions and tastes through to the Christmas season; using elevated additions to make it more special but staying true to who they are and ensuring any purchases will be used again and again.
3. Sustainable Swaps
A traditionally wasteful time of the year, in 2022, consumers are going to be more conscious than ever of their excess consumption and impact on the environment. New adaptions and advancements in eco-friendly processes and materials mean that both neutral and maximalist colour palettes can be applied to sustainable designs. Extra attention will also be paid to the small things that add up to big waste, such as tape, crackers, wrap and disposable serveware.
4. Crafty Christmas
With the turbulence of the last few years, quality time with loved ones will sit at the top of wishlists for many this year and, as a result, anything that aids it will be in demand. Continuing the newfound love many found for craft during the pandemic, craft kits and DIY packs are expected to make incredibly popular gifts again this year. Whilst some will be wrapped and given on the big day, many will be gifted to mark the beginning of the season; allowing time to assemble and create any Christmas-themed craft in the lead-up, and decorate with it or gift it as a finished piece on the big day.
