About

Typical sun-protective clothing looks boring, and skin-tight Lycra rashguards give an unflattering stuffed sausage look. OLEU ORIGINALS provides stylish and soft sunwear in a way that has never been done before.

OLEU's buttery soft UPF50+ shirts for men ($119) and women ($89) protect you from the sun's harmful rays with Active Aloha™ style. Built for life on land or in the water, OLEU tops are inspired by classic Aloha shirt designs but feature modern performance elements that allow them to work in situations where traditional Hawaiian print shirts or UPF protective clothing do not.

OLEU's quick-drying shirts match performance and versatility with timeless style and ease. They are so versatile that OLEU calls them boardshirts because, similar to hybrid boardshorts, they look great on land and won't fail to perform in the water.

OLEU's shirts can be worn surfing, used as protection while in the water, poolside as a coverup, during bike rides, during a spirited game of pickleball/lawn darts/volleyball, fishing, and many other occasions.

Made from upcycled ocean-bound plastic bottles, each OLEU boardshirt features comfortable 4-way stretch fabric for limitless mobility. Low-profile snap buttons resist salt-water and chlorine deterioration, and won't dig into your skin when paddling a surfboard or pool floatie. Quick-drying fabric and custom-designed printed patterns keep the style level high, and a DWR treatment sheds water and resists dirt and oil. A zippered security pocket in the rear keeps essentials secure, and features drain-through mesh so sand and water don't come along for the ride.

Product highlights:

- Fabric created from recycled ocean plastics.

- Sun-safe UPF50+ protection for endless time outside.

- Wind-resistant woven fabric for breezy days.

- Quick-dry hydrophobic technology to dry fast and keep the shirts lightweight.

- Low-profile, quick-dry, recycled snap front closure versus buttons for a cleaner look and enhanced comfort in the water. Flat-lock seams help avoid chafing.

- Zippered back security pocket with mesh drainage keeps essentials safe while letting water and sand pass through. Large enough to hold sunblock, a GoPro, phone, or keys.

- Left chest pocket with Velcro flap for quick access to essentials.

- Designed in California manufactured in the USA.

For Men & Women – Two Models, Many Colors, Same Purpose:

The gender-neutral Neptune ($119) boardshirt blends classic Aloha vibes with innovative performance features, vibrant colors, and amphibious capabilities, ushering in a new wave of Aloha shirts.

The Siren ($89) model is a cropped version for a more tailored width. Throw it on over a bathing suit for added protection and style.

About the name:

OLEU's name is derived from the Southern California beach town where the brand was started (Leucadia) combined with the Hawaiian phrase Olu-Olu, which loosely translates to comfort and harmony, the spirit of which inspires the products we create.

Web: https://oleuoriginals.com/

Samples Available: bbyrne@remedypr.com

Images: https://www.dropbox.com/scl/fo/ur2m1ym2jaywbmm61x3wa/h?rlkey=n41e4b9cut8uiejbpn2mzkhy9&dl=0

Affiliate: 15% of order sale amount, 30 day referral (Impact and Skimlinks)