Help For Heroes
Heritage Zipped Hoodie in Navy
Unisex Your Path Pullover Hoodie Grey Marl
Unisex Your Path Pullover Hoodie Grey Marl
Unisex Wreath Pullover Hoodie Navy


Help for Heroes, one of the UK’s leading veteran charities, has launched a brand-new clothing range designed to appeal to a younger audience while maintaining a strong connection with its loyal supporter base.


The charity has chosen modern aesthetic and thoughtful designs with the new range introducing everyday essentials such as unisex t-shirts, jackets and hoodies. The new collection features subtle branding, offering a stylish way for supporters to show they care.


With unisex fits and versatile pieces that fit effortlessly into modern wardrobes, the range is designed to be work often and loved longer – encouraging conscious consumption in support of meaningful cause.


While the charity embraces this modern approach, it remains committed to its longstanding supporters. A small core range of classic items will continue to be available to its dedicated ‘supporter club’ which includes the iconic stretcher-bearer logo. This ensures that all those who stand behind Help for Heroes can find a way to wear their support with pride.

Heather Powell, Head of Trading, said “I'm thrilled to announce the launch of Help for Heroes' refreshed clothing collection. This isn’t just about new designs; it’s a step forward, blending tradition with innovation. We’ve created stylish, everyday pieces that resonate with both new and loyal supporters. The iconic Supporter’s Club Collection remains close to my heart, but as veteran support grows, we've evolved with new ranges featuring discreet logos and unisex fits. Every purchase helps veterans, and their families build a brighter future. Stay tuned for more exciting drops!”


The new range is now live via https://shop.helpforheroes.org.uk/ . Every purchase directly contributes to the charity’s mission of providing lifelong support to wounded veterans and their families.


To get support visit helpforheroes.org.uk.


Social media: Facebook | Twitter | Instagram


ENDS


About Help for Heroes


·      Help for Heroes champions the Armed Forces community and helps them live well after service, supporting veteran families as they recover and get on with their lives.


·      It has already supported more than 31,000 people but continues to see increasing demand for its support services across the board – clinical, psychological, and welfare – and won’t stop until every veteran gets the support they deserve. 


·      The cost-of-living crisis and soaring energy bills saw the Charity award a record number of financial grants to veteran households last year, including more than £30,000 to support very seriously injured veterans struggling to meet energy costs.


·      Help for Heroes relies on the spirit and generosity of the great British public. Any monetary figures quoted, as funds raised or donated, have been supplied by the fundraiser/donor and are quoted in good faith.


·      Help for Heroes is actively recruiting new volunteers. To register your interest in becoming a Help for Heroes volunteer please visit our website.


Media Contact:


Jess Mackinnon


PR Officer


Help for Heroes


Jess.mackinnon@helpforheroes.org.uk


 

About Help For Heroes

This is the Help for Heroes shop - where style and purpose come together. Our shop collection isn’t just about great clothes and accessories - it’s about wearing your values.


Feel Good, Inside and Out

At the Help for Heroes shop, we offer stylish, purpose-driven clothing that enhances your wardrobe while supporting a cause that makes a real difference. Every purchase goes beyond fashion - it helps raise awareness and funds for Help for Heroes, a charity dedicated to supporting the Armed Forces community.


About Us

Our journey began in 2007 with a simple mission: to support the Armed Forces community by raising awareness and much-needed funds for Help for Heroes. Through the creation of high-quality, stylish apparel, we aim to provide ongoing support to veterans and their families, contributing directly to the charity’s work.

We're excited about the future. We want to grow and expand in order to create more ways for you to support a meaningful cause and make a difference. And we're committed to deliver on style, comfort and versatility.


How We Make a Difference

The profits from every item sold go directly to Help for Heroes, funding essential services for anyone who served in our military.


Our Clothing Collections

Everyday Style

From cosy hoodies to casual tees, our collection is designed for comfort and style whether you're out for a walk, running errands or simply relaxing.


Unisex Fit

Designed with everyone in mind, our clothing features versatile fits and high-quality materials, ensuring everyone can find something to suit.


Purpose-Driven

It’s not just about looking good - it’s about feeling good too. Our collections are designed with intention: to help raise awareness and raise vital funds.


Positive impact

We're working towards sustainable and ethical practices in everything we do, committed to making meaningful changes for the future.


The charity provides a wide range of physical and mental health support, as well as helping veterans and their families with their welfare and social needs. By choosing our clothing, you're helping veterans access the resources they need to find support and live well after service.


Our collection is more than just clothes. When you wear our clothing or accessories, you’re showcasing your commitment to making a real difference, all while looking great.

The more you shop, the more you help - because every piece makes a difference.


Why we love our customers

We’re continually inspired by the support of our community. When you shop with us, you’re not just a customer - you’re part of something that matters.

With every purchase, you're helping our heroes access the care and support they deserve. Together, we’re making a real impact. Let’s keep moving forward - one purchase, one step, at a time. 

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