Annie Sloan launches five new Chalk Paint colours!

Paint legend Annie Sloan CBE is excited to announce five new Chalk Paint™ colours to celebrate 35 years since she invented her revolutionary furniture paint.

The collection includes two colours the colour expert has wanted to bring out in Chalk Paint for a long time – dramatic reddish-purple Tyrian Plum and Canvas, a perfect warm neutral - together with three new shades inspired by travel and art history: barely-there blush-toned Rococo White, soft muted Jaipur Pink and bold and bright Sandalwood Red. 

Find and download our new colours Look Book here

Tyrian Plum is a wonderfully sophisticated earthy dark reddish-purple colour with real warmth and depth. 

Canvas is a putty-tinted beige, named after the colour you will find on a painter’s canvas. A perfect neutral. 

Jaipur Pink is a dusty earthy pink with a softness to it. It has the look of traditional plaster – slightly muted with a timeless olde-world quality. 

Rococo White is the softest white with a touch of Antionette to give it just a hint of pink. It is a pretty neutral white that’s delicate and pretty.

Sandalwood Red is a bright, lively colour that sits somewhere between pink and red. It’s a strong dramatic shade of coral. 

"These five colours work beautifully together because they all have warm undertones. I have always been obsessed with pinks from around the world – from the bold colours of Mexico to the dusty tones of India through the soft pretty pastels of Scandinavia. Use the brights in this collection to add an eye-catching pop of colour or use the neutrals for a sophisticated elegant look."  Annie Sloan

Read about the collection here.


Easy to use and quick to dry, Chalk Paint is the simple way to transform furniture, floors and walls. It works on wood, metal, laminate, concrete, indoors and outdoors and can be used to create a variety of different decorative paint effects. 

MEDIA INFORMATION

For further media information including hi-res images, quotes, interviews with Annie Sloan and expert commentary, please contact Katherine Raderecht. 


katherine.r@anniesloan.com +44 (0) 7767 873094

About Annie Sloan

By leading the decorative painting revolution over the last three decades, Annie Sloan is widely recognised as one of the world's most respected experts in paint and colour. As well as authoring 26 internationally sold books, Annie Sloan transformed the world of furniture paint with the creation of her own brand of decorative paint, Chalk Paint®, in 1990. Annie’s fine-art background and contagious enthusiasm for decorative painting has motivated both home painters and experienced professionals, unlocking countless creative potentials over the last 30 years. Annie Sloan is all about sharing her passion for decorative painting, and inspiring people to be creative and adventurous with her paints and colours. Her products are exclusively available through her network of over 1,200 Stockists located in 60 countries around the world.


Stockist details

(0)1865 713 080 | http://www.anniesloan.com