For the Baby


New Family-Run Website "For the Baby" Launches in the UK to Make Parenting Easier and More Sustainable
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Silicone Feeding Products

Parents, grandparents, and baby enthusiasts, rejoice! A brand-new online store, For the Baby, is making its grand debut, offering a delightful range of baby essentials, including clothing, toys, and feeding products—all carefully selected for quality, affordability, and sustainability.
Silicone Rattle Teether Toy
Silicone Rattle Teether Toy
Feeding
Bamboo Feeding Products with Suction
Silicone Squirrel Suction Plate
Silicone Squirrel Suction Plate
Silicone Beach Bucket with Sand Moulds
Silicone Beach Bucket with Sand Moulds

As a family-run business, For the Baby understands the joys (and challenges) of raising little ones. That’s why they’ve stocked their virtual shelves with must-have products designed to make mealtime, playtime, and everyday moments a breeze. From adorable bamboo and silicone plates in fun shapes like elephants, squirrels, and hamburgers, to sensory-rich silicone and wooden toys, everything is chosen with love, care, and practicality in mind.

“We know that raising a baby is an adventure, and we want to make that journey as smooth and enjoyable as possible,” says Neil Bruce of the For the Baby team. “That’s why we’re committed to providing high-quality baby products at prices that won’t break the bank.”


Why Parents Will Love For the Baby:

  • Sustainability at Heart – With a strong focus on eco-friendly materials, For the Baby offers bamboo and silicone feeding products, as well as wooden and silicone toys that are safe for little hands and kind to the planet.
  • Fast & Free Delivery – Because nobody likes waiting, For the Baby offers quick delivery, with free shipping on orders over £25.
  • Stress-Free Shopping – Every product is stocked and ready to ship from the UK, so parents can shop with confidence.
  • More Than Just a Store – For the Baby is also home to an informative and friendly blog, packed with parenting tips and answers to common baby-related questions.


Join the For the Baby Community:

For those who love baby shopping with a side of fun, For the Baby is also active on social media! Follow along for product updates, parenting hacks, and adorable baby-related content:

The countdown is on! Mark your calendars for February 28, 2025, and be among the first to explore a shopping experience designed with parents (and their little bundles of joy) in mind.

For more information, visit forthebaby.co.uk.

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“We know that raising a baby is an adventure, and we want to make that journey as smooth and enjoyable as possible,” says Neil Bruce of the For the Baby team. “That’s why we’re committed to providing high-quality baby products at prices that won’t break the bank.”

Press Contact:

Neil Bruce

Email: info@forthebaby.co.uk

Website: forthebaby.co.uk

About For the Baby

Welcome to For the Baby – Where Family Meets Fun!


We’re a small family-run business with babies, toddlers, and all things tiny at the very heart of what we do.


We’re Neil and Audrey, proud parents to three grown-up “babies”—Keri, Katy, and Emma. Sure, they’re 28, 26, and 24 now, but in our eyes, they’ll always be our little ones. Together, we’ve built For the Baby to bring you the best in baby and toddler goodies, handpicked with love (and a little help from the next generation).


Here’s the family line up:

✨ Keri – Our Graphic Design Wizard! Every gorgeous detail on our website? That’s all Keri’s magic touch. She’s the reason everything looks so fabulous!

✨ Katy – The Content & Digital Marketing Guru. Katy makes sure you hear about all the wonderful products we offer—and she’s got first hand experience now as a mum herself! Little Elliot (born November 2024) is our tiniest team member and an expert product tester. You might spot his adorable face across our site!

✨ Emma – Our Baby & Toddler Specialist. Emma’s a qualified Early Years Practitioner with insider knowledge on what works (and what doesn’t) in a nursery. Thanks to Emma, you can trust that every product we offer is top-notch in quality and safety.


And let’s not forget our four-legged mascots: Hamish the Cockapoo and Angus the Cavapoo. They’re always on hand (or paw) to bring the giggles!


From cuddly new born clothes to eco-friendly feeding must-haves and toys designed to spark curiosity, we’ve got everything you need to support your little one’s journey.


We’re based in the charming village of Kirkmuirhill in Lanarkshire, Scotland, but we serve families across the entire UK mainland. So, wherever you are, you can count on us to bring a touch of warmth, whimsy, and wonder to your parenting adventure.


Thanks for letting us be a part of your family’s story.

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