Barbara Neto Launches Curiouz: Revolutionizing the Furniture Industry with a Sustainable, Curated Approach

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Introduction

Curiouz, an innovative online platform founded by interior designer and entrepreneur Barbara Neto, is reshaping the way people source, purchase, and interact with high-quality furniture. After nearly a decade of experience in the luxury furniture industry, Barbara was inspired to create a solution to the longstanding challenges of sustainability, long lead times, and the lack of soul and uniqueness in modern furniture designs.

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How it began

Frustrated by the inefficiencies in the market, including a growing saturation of generic online marketplaces, Barbara set out to create something different. Curiouz brings together the best of vintage, contemporary, and collectible furniture, with a focus on curated, one-of-a-kind pieces that tell a story and elevate the design experience. “I believe that true creativity comes from merging the past, present, and future” says Barbara Neto. “By blending vintage treasures with contemporary artistry, we can tell a richer, more authentic story in every space.”

The platform distinguishes itself by offering not only a vast selection of curated items but also a seamless, personalized purchasing experience. Curiouz leverages advanced technology, including artificial intelligence, to ensure authenticity and quality verification of each piece, while maintaining the human connection that is so important to the brand. "We’re a people-centric company at heart” Barbara Neto adds. “Even though we utilize technology as a tool to enhance the customer experience, we maintain a tight, 1:1 relationship with our clients and partners.”

One of the driving forces behind Curiouz is its commitment to sustainability. Neto notes that Millennials and Gen Z are increasingly seeking sustainable and unique furniture choices that align with their values, and this has contributed to the rising popularity of vintage designs. “These generations are making smarter, more sustainable decisions every day—whether it's with food, clothes, or furniture” says Barbara Neto. “Vintage pieces allow them to express their individuality while supporting more eco-friendly choices.”

Curiouz has created a rigorous process for curating its collection, ensuring each item meets high standards of authenticity, quality, and sustainability. The platform’s curated selections are continuously updated, ensuring that each piece reflects the brand’s commitment to delivering rare, high-quality furniture from around the world.

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Looking ahead

Curiouz plans to expand its presence in key markets such as Europe and the United States. With a strong focus on creating an exceptional customer experience and promoting sustainable design, Curiouz is poised to become a leading destination for curated vintage and contemporary furniture. "We aim to be the go-to platform for sourcing, specifying, and purchasing unique, cool and sustainable furniture" Barbara concludes.