The Sweet Life

Porcelain Superstore’s new tile collection channels the spirit of spring

Independent tile retailer Porcelain Superstore is encouraging homeowners to indulge in the sweet life with the launch of a new wall tile collection.


Introducing Dolce Vita.


Available in six punchy colours, Dolce Vita is packed with Italian charm and rustic allure.


Its shimmering, glazed finish will inject vibrancy wherever it is used, while its textured surface will subtlety change hues in the natural light. What’s more, tiny variations in size enhance their handcrafted look, capturing that sought-after Zellige style - without the high price tag.


Abbas Youssefi, who founded Porcelain Superstore alongside his brothers Ben and Sam, said: “Dolce Vita is a breath of fresh air. The collection is vibrant, organic and it exudes Italian craftsmanship.


“It’s a really refreshing take on colourful metro tiles and we expect them to be big news in 2025.”


The ceramic tiles are hardwearing and versatile. They give homeowners plenty of choice when it comes to using them throughout the home, and can be laid in a herringbone style, a brick bond pattern or horizonal and vertical lines.


There are six colour variations, from neutral white and classic cream to an on-trend sage and ever-popular pink.


Abbas added: “Dolce Vita's versatility is unmatched. It brings a pop of colour to sleek, contemporary kitchens and adds a layered, serene feel to bathrooms and en suites.”


Dolce Vita is available now from Porcelain Superstore, priced at £69 per m2.

About Porcelain Superstore

About Porcelain Superstore


Independent and family-run, the brothers behind Porcelain Superstore might have been brought up in the tile industry, but they aren’t afraid of shaking it up.

Passionate about porcelain, they scour Europe and beyond for their curated collections, which are handpicked from only the most respected tile factories.

Only the best-looking and top-quality tiles make it to their warehouse where bright, vibrant geometrics sit alongside more traditional large format tiles to offer customers the widest choice of quality porcelain tiles.

Throw in exceptional customer service and five-year guarantees on all tiles and it’s easy to see why Porcelain Superstore are not afraid of breaking the mould.


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