Find a Love-Filled Gift at not just a shop this Valentine's Day

As Valentine's Day approaches, we at not just a shop are thrilled to offer a stunning collection of design products and artwork, each one a potential token of love and affection. Embedded in the heart of Holborn, London, we aim to support the entrepreneurial ambitions of University of Arts London's students and alumni. When you choose not just a shop, you're not merely buying a Valentine's gift; you're supporting a small independent artist and their business aspirations. Our not-for-profit model ensures that all proceeds are circulated back into fostering the creators of these unique, heartfelt pieces. We welcome you to experience a Valentine’s Day shopping experience like no other by visiting our shop or website: https://notjustashop.arts.ac.uk/

Just in time for the season of affection and celebration, not just a shop is thrilled to present the 'Bajan Beauty Balm - Caribbean Spice', a luscious blend of essential oils and nourishing shea butter that’s perfect for that luxurious Valentine's Day indulgence. Crafted with care by our talented student entrepreneurs, this balm's unique whipped texture and heartwarming fusion of vanilla, nutmeg, and sweet orange promises an immersive self-care experience that leaves the skin intensely nourished and glowing. True to our ethos, every purchase supports our dedicated makers and the continual nurturing of creative entrepreneurship within the University of the Arts London community.

Amid the flurry of Valentine's Day preparations, not just a shop introduces the Wiggle Candle Holder in Pink, a mesmerising eye-catcher handcrafted from stoneware clay. Made by the artistic hands of Florence from her East London studio, this delightful candelabra goes beyond being a mere candle holder, transforming itself into a sculptural showpiece. Perfect as a centrepiece to enliven your dining table or captivate on your mantlepiece, each purchase directly supports nurturing the business dreams of the University of the Arts London students and alumni.

Keeping you warm this February 14,  not just a shop presents an enchanting companion for the love-struck season - the "Love Heart" Fingerless Mittens in red from Pluck'd Designs. These fingerless mittens, deftly handcrafted in London, marry comfort and style to evoke a trendsetting appeal. Composed of reflective yarn interlaced with acrylic, these mittens boast an innovative design that imparts safety during low-light conditions, subtly giving a nod to the importance of self-care and caution in the season of love. Also available in a sleek grey variant, each mitten narrates a love story, making it an apt Valentine's Day gesture to show your love.

Our Red Heart Enamel Pin is the ideal Valentine's gift to keep with the season of love. This vibrant pin, designed and made in Hong Kong by illustrator Celine, imbues a playful charm and heartfelt sentiment, perfect for dressing up a jacket or sending as a gift to a loved one. Not just a novelty, each purchase from not just a shop supports the creative journey of current students and alumni of University of the Arts London.

Express love differently this Valentine's Day with our Hand-Printed Heart Emoji Greetings Card. Brought to life on FCS certified pink card with sparkling red foil, each card is a canvas for your own personalized message. Don't miss the opportunity to grab 4 single greetings cards for an irresistible £10, supporting our creative communities while expressing your affection in a heartfelt and sustainable manner.

not just a shop invites you to choose a gift that goes beyond the conventional, embracing student-created design pieces that express love while supporting entrepreneurial endeavours. Nestled in Holborn, London, our not-for-profit model ensures every purchase fosters the work of our unique artists, all University of the Arts London students or alumni. Our Valentine's collection offers an exciting range from the moisturizing 'Bajan Beauty Balm - Caribbean Spice' to the skillfully handcrafted 'Wiggle Candle Holder' and the practical-yet-stylish 'Love Heart Fingerless Mittens'. For a pop of colour and fun, our 'Red Heart Enamel Pin' and 'Hand-Printed Heart Emoji Greetings Card' make a strong statement. With each purchase at 'not just a shop', you become part of a heartfelt celebration of independent artisans and their business aspirations.

About not just a shop

Based in Holborn, London, not just a shop sells design products and artwork created by University of the Arts London students and alumni to the public. 


It exists to support students who want to run their own product-based businesses by teaching them about working with retailers.

We operate a not-for-profit model, so all proceeds are reinvested back into running the shop and supporting students and graduates from all UAL Colleges with their businesses.


When you buy from us you're supporting a small independent maker, and supporting artists.

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