Brown is the new black

Interest in brown interiors soars

Grey is out and brown is in, according to new research from The Baked Tile Company.


The independent tile suppliers have found consumer interest in brown interiors has surged over the last month, with Pinterest searches for the terms ‘brown living room’, ‘light brown aesthetic’ and ‘brown bedroom ideas’ all growing.


Lesley Taylor, Interior Designer and founder of The Baked Tile Company, said: “Right now, we are seeing a move away from the once-dominant grey palette towards richer, warmer hues like terracotta, burgundy, and brown.


“This move not only brings a big change in interior design but also signifies a deeper connection to nature and comfort in our living spaces.


“Brown, terracotta and burgundy exude warmth, earthiness, and a sense of groundedness that grey simply can't match. Terracotta, with its natural clay-like quality, brings a touch of the Mediterranean into our homes. Burgundy is opulent and sophisticated, whilst brown, in its various shades, offers a timeless and versatile option that pairs well with almost any colour.


“Plus, these shades work brilliantly with lots of different interior styles, including Mid-Century Modern, rustic farmhouse and the current Mediterranean Revival.”


The Baked Tile Company has a selection of earthy tiles, which are ideal for those who want to transform the more utilitarian spaces of their homes such as a kitchen or bathroom.


From the subtleness of the Marrakesh Terracotta Brick range – which combines the sleek style of a metro tile with a gentle terracotta hue – to the attention stealing Groovy Jefferson in Amber with its 70’s-inspired pattern, there is a tile for every taste.


Lesley added: “Investing in richly coloured tiles might be daunting but this warming trend looks set to stay for a while. Like grey before it, brown has slowly seeped into our design choices and will play a dominate part for years to come.”


The Baked Tile Company’s range of brown tiles are available now, with prices starting at 71.98 per m2.

About Baked Tile Co.

Stockist details