The Ruby Royal Penthouse is the latest partnership project between designer João Campinas and LUXXU. This exclusive project was conceptualized near the Bosphorus Strait in Istanbul, playing on the vibrancy of this location. Dramatic accents, bold colors and patterns, and musical poetry best define the interiors of the penthouse, complemented by several high-end designs from luxury brands like LUXXU, Boca do Lobo, and DelightFull. The Matheny collection from the latter served as the main inspiration for João Campinas to visualize the interiors, mainly due to its musicality and luxurious frame.