PAINT IT BLACK

LICK & M·A·C INTRODUCE LIMITED-EDITION PAINT:

M·A·C BLACK 40

• In a world first, Lick and M·A·C have teamed up to create a limited-edition matt paint ‘M·A·C BLACK 40’ in a rich, jet black with only black undertones.
• The collaboration highlights the versatility of black in both beauty and interiors, showcasing how M·A·C black 40 is the one colour that fits all.
• Available only on Lick.com and in-store for a limited time only.

LONDON, UK. – August 8, 2024 – Lick and M·A·C have come together in a bold new collaboration to announce the launch of M·A·C Black 40 - a limited edition paint which celebrates black as the ultimate colour for self-expression.

For 40 years, M·A·C has empowered people to express themselves through makeup and colour, now they have joined forces with Lick to reframe an historically daunting colour in both beauty and interiors as inspiring and accessible. M·A·C Black 40 is a rich, matt jet black which is versatile and timeless - the one colour that fits all.

“M·A·C black 40 is the colour that everyone can have in their homes. It’s truly versatile: it adds dimension and contrast to any room, and will effortlessly accent your furniture and decor, whatever your style.”

- Tash Bradley, Director of Interior Design and Colour Psychologist at Lick

Black is widely regarded as the colour of rebelliousness and nonconformity, and is commonly associated with words such as ‘brave’, ‘bold’ and ‘daring’; this collaboration challenges this sentiment by highlighting four different ways to decorate with M·A·C Black 40:

• Colour drenching: “Colour drenching with black will help to create a very calm environment. If you have a small, north-facing room, this is a great option as black will absorb the shadows, blue the edges of the space and add heaps of personality.”
• 50/50 decorating: “This monochrome effect will help to trick the eye and open up your space, especially if you use black on the bottom 50% of the room and a light neutral on the top 50%. The key thing to remember is to ensure everything in that lower 50% should also be black, including radiators and skirting boards.”
• Artistic pattern: “Black pairs with every other colour, so you can have a bit of fun with it. Pattern play helps to open up a room and vertical stripes will elongate your space. Whatever your style, black is a truly versatile colour with lots of potential for creativity.”
• Accent colour: “Every room can benefit from an accent of black to bring contrast and depth. The best way to do this is to use black to accentuate a feature, such as a staircase or fireplace, to draw your attention to the architectural highlights of your home.”

Tash Bradley, Director of Interior Design and Colour Psychologist at Lick said: “I've always been fascinated by the unique role black plays in our lives. In fashion, it represents elegance and sophistication, however, in the world of interiors, many view black as a colour that requires a level of bravery and boldness to decorate with. We are challenging that perception, showing that M·A·C Black 40 is the colour that everyone can have in their homes. This rich, matt hue absorbs all natural light, so if you've got a room that lacks sunlight, such as a bedroom or small space, lean into that by colour drenching your space to create a calming and cocooning effect.”

Developed through Lick’s industry-leading formulation process, M·A·C Black 40 has unrivalled depth of colour and is made with the highest-quality pigments. This limited edition hue is inspired by M·A·C’s iconic branding and the new M·A·Cximal Silky Matte Lipstick in the shade Caviar.

Dom Skinner, Director of Make-up Artistry at M·A·C said: “Celebrating M·A·C’s 40th year with Lick has been an honour, as black is at the heart of M·A·C’s DNA. What has been the most exciting part of this collaboration with Lick has been exploring the versatility of black. Showing how it can be harnessed in multiple ways from fierce rebellion to clean minimalist, from a simple sheer sweep to dynamic overdrawn intensity, black can go from cool to chic and proves why it’s a must for any trendsetter.”

Whether used as a dominant colour on your walls or as an accent colour on your woodwork, M·A·C Black 40 is the perfect choice for creating bold and timeless spaces. This elegant and empowering black pairs seamlessly with Lick White 02 for a high-contrast monochromatic look or Lick White 05 for a softer, neutral scheme. M·A·C Black 40 is the new go-to for interiors lovers and beauty enthusiasts alike to celebrate and elevate their style identity.

For minimalists and maximalists alike, M·A·C Black 40 is the one colour that fits all.

ENDS

📧

Campaign imagery is available to on Press Loft.

Photography credit - Oli Douglas (Interiors), Benjamin Madgwick (Beauty)

Notes to Editors 

M·A·C Black 40

• Pairs well with: Pink 01, Taupe 03, Beige 02, Green 05
• Best light: North facing, East facing, West facing
• Paint only available in matt finish
• Paint only available in 2.5L - £45.00 RRP
• Limited edition
• Available only on Lick.com and in store at Lick, 65 Northcote Rd, London SW11 1NP
• Please refer to Lick as Lick, the colour-centric home décor brand, rather than Lick Paints
• UK only.

About Lick:

Founded in Spring 2020, colour-centric home décor brand Lick creates unique colours with their own distinct identity and depth, inspiring decorators to discover and develop their interior style with colour confidence. Offering expert advice and planet-friendly products, Lick is the home décor brand for every project, from flat-shares to first homes. Lick is proud to be Carbon Neutral and the company is working towards the ultimate aim of becoming Net Zero. The full Lick range is available to buy directly on lick.com or at B&Q (diy.com, in-store and click & collect). The LickPro decorators range is available exclusively at Screwfix.

About M·A·C Cosmetics:

M·A·C (Make-Up Art Cosmetics) is a leading brand of professional cosmetics and part of The Estée Lauder Companies Inc. Since its creation in Toronto, Canada, over 30 years ago, the brand’s popularity has grown through a tradition of word-of-mouth endorsement from Makeup Artists, models, photographers and journalists around the world. M·A·C is now sold in over 130 countries/territories worldwide. ‘ALL AGES. ALL RACES. ALL GENDERS’: Inclusive since inception in 1984, M·A·C celebrates diversity and individuality.

Media Relations Contacts:

Lick - Francesca McNaney-Jones - press@lick.com

M·A·C - Iman Bokolo - ibokolo@estee.com