Best Day Ever… PEPPA PIG by MORI is Back!

MORI – the award-winning sustainable clothing and lifestyle brand for babies and kids – is celebrating the 20th anniversary of PEPPA PIG with the launch of a brand-new daywear and swimwear collection designed for fun and adventure al year round! The new ranges expand MORI's bestselling PEPPA PIG sleepwear collection to offer little ones an outfit for every moment, day or night. Under license by leading toy and game company Hasbro, the PEPPA PIG daywear collection for children aged 0-3m up to 5-6 years features a delightful new heart and Peppa al-over print against a soft pink background that little fans are sure to love. The range features MORI’s exciting new fabric composition made from the perfect eco-friendly and comfy blend of bamboo, organic cotton and recycled polyester, created so kids can create lifetime memories as they confidently jump into their next adventure with their best friend, Peppa.

The daywear collection features fresh new shapes and designs, including a Fri led Sweatshirt (from £28) with balloon sleeves and frill detailing on the arms, matching Frilled Oversized Joggers (from £26) and Frilled Dungarees (from £35.50) which both feature a frilled trim. A Long Sleeve Dress (from £32) and Ribbed Top (from £23) with a large Peppa motif and dainty lettuce leaf trim, both feature in the collection too.

Get ready for splish, splash and sploshing fun with the PEPPA PIG swimwear collection! Perfect for summer beach holidays, or garden paddling pool frolics, parents can rest assured that kids will be kept sun safe as the full collection is made from premium UPF50+ recycled fabrics, blocking 97.5% of the sun’s harmful rays.

Featuring a sunny all-over print with Peppa and her friends, the Swimwear range includes a Frilled Swimsuit (£28 / 0-3m – 4-5y) with pastel pink frilled straps and waist detail, with convenient poppers for quick nappy changes and toilet runs. For extra peace of mind for babies and toddlers, parents can purchase the Sunsafe Swimsuit (£34 / 0-24m), which features long sleeves and arms to protect little ones as they enjoy uninterrupted fun in the sun, and a zip front and poppers for hassle-free changes. The PEPPA PIG Sunsafe Swim Hat (£19.50 / 0-24m) rounds off the collection, and features a peak cap and neck cover to help shade precious little faces and necks from the sun.

New PEPPA PIG by MORI doesn’t stop there with new products launching middle of August, including our PEPPA PIG Recycled Waterproof 3-in-1 Padded Coat (£71.50) and the PEPPA PIG Recycled Waterproof Puddlesuit (£66.50) ready for all the muddy puddle jumping your little ones could dream of.

The new ranges are available from www.babymori.com, at MORI’s flagship store at 97 Northcote Road, London, SW11 6PL, and select wholesalers.

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

About PEPPA PIG

PEPPA PIG is a British preschool animated television series that has been airing for 20 years, across ten seasons in over 180 territories as of 2024. The series follows Peppa Pig, a cheeky little piggy who lives with her family - younger brother George, Mummy Pig and Daddy Pig - as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.