Introducing Keep: It's time to love your sofa for longer...

Keep believes that sustainable thinking shouldn’t come at the expense of style and design. Every year, around 3 million sofas are discarded, often incinerated and contribute to the increasing climate change crisis. Keep proudly presents their uniquely designed, flexible modular sofas that are made to last and have replaceable fitted covers to help you love your sofa for longer.

Their timeless silhouettes work across a variety of interior and design styles, whilst their innovative replaceable fitted covers allow you to inject your own design personality and creativity through colour and texture. Keep’s flexible sofas will help you to create and adapt your space to suit the way you live now, and for years to come.

As a Pending B corp, Keep cares about people and the planet as much as profit, and also donates 1% of their revenue to charities doing good for the planet.

Co-Founders James Rubin-Smith and Rob Hudson formerly M&S and MADE.com officially launched Keep in April 2024 with over 25 years combined experience in the Furniture industry.

Discover more at https://www.keepsofa.com/.

Keep’s Soulmate and Soulmate Luxe collections are foam free and feature Spinks pocket sprung bases, delivering long lasting comfort. Choose Soulmate Luxe for its feather and down cushion interiors for ultimate cloud like sink-in comfort. 

Designed with a slim arm profile, both Soulmate collections deliver generous deep seat proportions without compromising your living space. Handcrafted in North Wales, Keep sofas are made to last and come with a lifetime frame guarantee. The replaceable stain resistant covers can be updated in your home by Keep’s team of experts, allowing your sofa to be reupholstered in your home in a matter of hours.

Each Keep sofa is created from three individual modular pieces: corner, armless and footstool. Available in a wide range of pre-set configurations from smaller 2 piece sofas to larger corner set-ups. The flexible modular design allows any Keep sofa to easily be reconfigured to suit any space or occasion, and additional modular pieces can be purchased to grow your configuration in the future.

Choose from a broad range of timeless neutral stain resistant fabrics, from a Soft Plain Boucle and Textured Weave (both available with free 7 day delivery) to a sumptuous Velvet and super soft Casual Cotton which are available made to order with free delivery.