British Wool and British Made – Bronte by Moon supports British Farming through the creation of a luxury product 100% traceable right back to the farm 

From fibre-to-finish, this new collection of beautiful throws has been created solely within Great Britain using British Lambswool. After scouring the wool close to the mill in Yorkshire, all other parts of the production process are carried out at the Moon mill, one of a few remaining vertical woollen mills in the UK, where every single production process is conducted under one roof and fully traceable, right back to the farm. The story of this collection is a celebration of sustainability and UK manufacturing with timeless British design rooted at the source from farm to finish.

In a world of fast fashion and insatiable customer expectations, today’s consumer desires to seek additional information on product traceability and ethical production, often finding an elusive production process using predominantly overseas materials. To discover a luxury textile product that is genuinely traceable is incredibly challenging. This project sought to change this rhetoric via a film captured to highlight the story of production from the farm to the finished product.

To create a luxury textile product that is genuinely traceable can be incredibly challenging for British manufacturers. So, the team at Moon used this as motivation to create its new responsible lifestyle collection. Using local landscapes as inspiration for their colour palette, four original designs were created and presented in five different colourways. From the dyeing of the wool to the creation of the yarn through to the weaving and the imparting of the soft, lofty handle in the final finish, this collection is a testament to home-bred design, responsible production, sustainability, and innovation with provenance at its heart.

Since its recent launch, the Bronte British Lambswool collection has been accredited with the Design Guild Mark – a scheme created to recognise the highest standards in furnishing design. 

The prestigious Design Guild Mark is awarded by The Furniture Makers’ Company in order to drive excellence and raise the profile of British design and innovation. The Mark is an accreditation of quality in the design of textile furnishings, intended to recognise the best industrial design awarded for a product or collection of products that are currently in production, that were designed for, and are manufactured by, an industrial design process, The Mark is judged by an independent body of renowned judges.

Setting it apart from other producers, Moon is one of the last few remaining vertical woollen mills in the UK, where every single production process is conducted under one roof, and this is what makes its products so highly sought after worldwide. Now, with its farm-to-fibre traceability, it offers something truly unique in the world of luxury textiles.

Complementing this collection of throws is a special documentary to showcase the journey of the creation of this product, from fibre-to-finish, which you can find here: https://brontebymoon.com/bronte-british-wool

The British Wool collection is available to purchase now through the Bronte by Moon website.

About Abraham Moon & Sons

Since their establishment in 1837, Moon has perfected the art of textile manufacturing. They are experts in the creation of the finest cloth for both apparel and interiors - crafting authentic, woollen fabrics with deep meaning and enduring value for leading fashion brands and interior designers worldwide.

Moon are one of the select few mills in the UK that manufacture and sell cloth directly to customers. With the ability to perform all processes at a single site - from dyeing the wool and making their own yarn to weaving and finishing the fabric - Moon are rare in their remarkable versatility and ability to fashion our luxury fabrics in such an ethically considerate manner.

The Moon business was born out of ingenuity and innovation. These same values flow through the company today. With over 185 years of history behind then, Moon are incredibly proud of their rich heritage and the people who create the cloth.

About The Campaign for Wool

The Campaign for Wool is a not-for-profit international organisation that aims to raise awareness amongst consumers about the unique and sustainable properties of wool as a natural fibre, as well as promoting the many ways and products in which it can be used. The initiative was first conceived by His Majesty King Charles III in 2008, when he was the Prince of Wales, and then formally launched to consumers in 2010. As a serious environmentalist, His Majesty believes the natural, renewable origin and highly technical structure of wool offers fashion and interiors many superior benefits. . 

In the UK alone, the Campaign for Wool has the support of farmers and many designers, brands, retailers, manufacturers and innovators spanning a host of finished product sectors including fashion, lifestyle interiors as well as a host of other applications and innovations. Choosing wool helps to protect the planet through the reduction in man-made fibres that ultimately go into landfill and the ocean and will help to safeguard the planet for future generations. Wool not only biodegrades in soil, adding nutrients back to the earth, but it also biodegrades in the ocean and water and therefore wool does not impact the planet with microfibre and plastic pollution.

The Campaign for Wool is jointly funded by some of the world's largest woolgrower organisations. Key nation partners include British Wool, Australian Wool Innovation/The Woolmark Company, Cape Wools South Africa and Campaign for Wool New Zealand. All have shown incredible support and contributed to the global success of the King's Campaign for Wool since its inception.

About British Wool

 British Wool is based in Bradford and is owned by approximately 35,000 sheep farmers in the UK. It collects, grades, sells, and promotes British wool to the international wool textile industry for use in flooring, furnishings, and apparel.

For more information on British Wool contact britishwool@prohibitionpr.co.uk