12.00 PM: SESSION 1 – PR EXPERT SERIES - ELEVATING YOUR BRAND'S PR AMIDST MARKET CHALLENGES
Hosted by Priscilla Pollara, Journalist and PR Consultant @PriscillaComms
In times of uncertainty, maintaining an unwavering brand presence becomes paramount. But how do you navigate the intricacies of visibility when resources are limited? How can your PR efforts remain steadfast, even against the odds?
The answers, though apparent, hold immense power. Join us for an illuminating session where esteemed journalist Priscilla divulges her insider tactics, delving into the pivotal role of PR within design-led businesses. Be it a packed schedule or financial constraints, Priscilla will reveal the indispensable significance of PR in steering your brand's journey.
13.30: SESSION 2 – RETAIL EXPERT - THE METAVERSE: TAKING YOUR BRAND EXPERIENCE TO THE NEXT LEVEL
Hosted by Alexandra Forrest, Presenter and Podcaster with Mary Wallace, Retail & Consumer Behaviour expert
Join us for an engaging workshop session that explores the potential of the metaverse in revolutionising the retail industry. Led by Mary Wallace, a Retail Experience Consultant and member of IBM's metaverse team, this conversation-style session will provide practical steps for retailers to enhance their websites and bring their products to life in the immersive world of Web 3.0.
In an era where online shopping and seamless omni-channel experiences are on the rise, this session will delve into the metaverse and its impact on consumer-brand interactions. Mary Wallace will guide participants through accessible and fascinating insights.
3.00 PM: SESSION 3 - SOCIAL MEDIA EXPERT - STOP MOTION FOR SALES SUCCESS
Hosted by Alice Loveday, Founder Loveday Social @loveday.social
Join us for an informative workshop session where you'll gain valuable insights into creating compelling stop motion content to boost sales on your social media channels and digital marketing.
In this session, Alice will guide independent retailers through the process of utilising stop motion to enhance their online presence and drive sales, with a special focus on maximising Christmas sales.