Are you surprised to know that Londoners feel the least rooted to their city than anywhere else in the UK? Only a quarter of people in London (24%) have said they wouldn’t want to relocate, signalling the majority would be up for a change in location. 

Wayfair, the leading online destination for all things home, has revealed insights on the capitals feelings associated with home, following a recently commissioned YouGov consumer survey on more than 2,000 UK adults*.

Residents in London were the highest percentage who are currently renting a property alone (16%) and were the least likely group to say they were 'happy with my housing situation' (42%) compared to the rest of UK regions. 

Londoners were also more likely than other regions to want to have more space at home (28%) and the least likely to see their home as a place for relaxation (63%)

Out of all the options available, the Great British seaside is calling, with 1 in 4 Londoners most wanting to relocate to the coast (25%).

When upping sticks just isn’t an option, Londoners can simply bring the coastal lifestyle to them, through clever interior choices and unique picks.

Wayfair has curated ideas inspired by some of the UK's top coastal spots that can help to promote positive home sentiment for city dwellers and bring a touch of the seaside to urban homes.