1. Low-cost Luxury

As we increasingly move into a time of high costs of living and uncertainty worldwide, consumers are expected to approach Christmas, already a costly time for many, with more caution than ever this year. Consumers will likely begin their shopping and planning early in an effort to spread the expense and avoid costly surprises closer to the time. In terms of gifting, emphasis will be placed on lower-priced items, however, customers will still expect a level of quality and luxury regardless of price. When higher-priced items are purchased, it may be done so with contributions from several parties - so gift vouchers and group-buying options will be welcomed. When it comes to revamping the home ahead of hosting Christmas, this same desire for low-cost but high-return purchasing will be present. People may lean towards multipurpose items, especially when it comes to furniture, or rental services to ensure the most bang for their buck.

2. Seasonless Style

As we all continue to be more considerate of the things we purchase, both from an economic and environmental perspective, more emphasis will be placed on pieces and products that can be used interchangeably throughout the year. Think a garland made of stars that could be used at Christmas, New Year or for birthday parties; fairy lights that could be hung in a bedroom year-round, a solstice celebration or Christmas; or tableware that can be pulled out for any special occasion, whether that’s a festive feast or a graduation dinner. A departure from strictly traditional Christmas motifs and colour palettes, here we will see consumers extending their individual styles, passions and tastes through to the Christmas season; using elevated additions to make it more special but staying true to who they are and ensuring any purchases will be used again and again.

3. Sustainable Swaps 

A traditionally wasteful time of the year, in 2022, consumers are going to be more conscious than ever of their excess consumption and impact on the environment. New adaptions and advancements in eco-friendly processes and materials mean that both neutral and maximalist colour palettes can be applied to sustainable designs. Extra attention will also be paid to the small things that add up to big waste, such as tape, crackers, wrap and disposable serveware.