They might be more renowned for their bold tiles which burst with colour and pattern, but independent tile experts Porcelain Superstore’s newest collection errs much more on the subtle side of the spectrum.
 
Haus Matt White is a contemporary take on the classic subway tile – chunkier than a metro and sleek enough to create a crisp finish wherever it is used.
 
Abbas Youssefi, Director of Porcelain Superstore, said: “We love a statement tile but there is always going to a place for an understated, elegant staple like Haus Matt White.
 
“And while it might not be as showy as its more vivid counterparts, there is a real timeless appeal with Haus Matt White that we know a lot of our customers love.”
 
The wall tile is a practical addition too. The ceramic tile is easy to clean so it retains its gorgeous good looks and makes it perfect for those high-traffic, high-messy areas. 
 
Abbas added: “Fortune may favour the bold but for those who love a crisp, clean look, Haus Matt White is a winner.”
 
It is available now from porcelainsuperstore.co.uk priced at £18 per m2.

About Porcelain Superstore

Independent and family-run, the brothers behind Porcelain Superstore might have been brought up in the tile industry, but they aren’t afraid of shaking it up.

Passionate about porcelain, they scour Europe and beyond for their curated collections, which are handpicked from only the most respected tile factories.

Only the best-looking and top-quality tiles make it to their warehouse where bright, vibrant geometrics sit alongside more traditional large format tiles to offer customers the widest choice of quality porcelain tiles.

Throw in exceptional customer service and five-year guarantees on all tiles and it’s easy to see why Porcelain Superstore are not afraid of breaking the mould.   

Porcelain Superstore is represented by homes & interiors specialists jwcpr