Setting new standards in feline safety and style is the high visibility ‘Lumino Lux’ Reflective Cat Collar range from British luxury cat collar and lifestyle brand Cheshire & Wain.

Designed for kitties who love adventures, the collar range uses 100% vegan-friendly materials and retro-reflective fabric to ensure a cat is high-vis and high fashion whenever they step out for low light adventures.

Cats are crepuscular creatures meaning they become most active at twilight, but poor light levels make them harder to spot when they’re out on the prowl. So, if a cat is crossing a road at night, they could be risking one of their precious nine lives. The new Cheshire & Wain’ Lumino Lux’ collars warn other road users that there is a hazard to avoid and a reason to slow down and be more vigilant.

Available in a choice of four colours – Metallic Silver, Neon Green, Neon Orange and Neon Pink - lined with soft faux suede. The collar range follows the same chic design as the wider Cheshire & Wain collection, including signature breakaway catch but with added retro-reflective technology to keep a cat safe. Millions of crystal beads capture direct light and reflect up to 99% back to the light source for extreme visibility at night. The fluorescent material also reflects ambient light providing increased visibility in daylight too. This durable, woven material is also easy-clean with a wipeable surface to ensure the collar stays pristine.

Priced £45, ‘Lumino Lux’ comes in sizes Standard, Petite and Large, with an optional bell to deter hunting behaviours. Each collar is presented in a cotton gift bag. Shop now at Cheshireandwain.com.

For further information, please contact Alex@barkandbeyondpr.uk.