Designer sofa specialists, Darlings of Chelsea are proud to announce the official launch of their new London flagship store in Parsons Green.

Officially opening on Wednesday 2^nd January, the 5500 sq. ft showroom will showcase their latest designs before any of their four other stores, (like the Rocco sofa pictured above, which was photographed in their stunning new space).

It will also display their best-sellers, along with their designer collections from Duresta, Content by Terrence Conran and Scandinavian designer, Andreas Engesvik.

This gorgeous new showroom will be the fifth store they have opened in their 14 year history. Talking about the new Parsons Green showroom, owner John Darling said, “Renovating the showroom from its previous life as a Porsche garage has been a mammoth task, but we are really pleased with the transformation. We’ve even installed a geometric-style bar, so customers can have a coffee or a cocktail whilst they browse.”

Conveniently situated opposite Parsons Green tube station, visiting by public transport has never been easier. But if you prefer to travel by car, there is free parking available too.

Darlings of Chelsea have also added a new range of smaller sofas to fit urban spaces: “Drawing on feedback from our customers, we’ve diversified our range to offer a variety of sofas that fit different living spaces, from the studio flat to the penthouse apartment or country manor.

For those looking to purchase a sofa in the New Year, there will be a 35% off sale promotion to coincide with the launch of the new showroom.

The Parsons green flagship store joins their four other stores, which are excellently located in Birmingham, Fulham, St Albans and Ash Vale in Surrey.

Showroom details:	Opening times:
Darlings of Chelsea, Parsons Green Depot, 33 Parsons Green Lane, London, SW6 4HH T: 020 8965 7100	Monday – Thursday: 9.00am - 6.00pm Friday: 9.00am - 5.00pm Saturday: 10.00am - 5.00pm Sunday: 11.00am - 5.00pm