About

ChaLuMu is a British lifestyle brand that began by reimagining the traditional breathing necklace, transforming what is typically a very plain anxiety product into something beautiful, elevated and expressive enough to wear every day.

Inspired by their own struggles with anxiety and ADHD, lifelong friends Megan Marlow and Natasha Makara created hand designed jewellery that combines practical purpose with strong, design led aesthetics. Each necklace is a hollow pendant that can be gently exhaled through, encouraging slower breathing and giving the mind something to focus on in overwhelming moments.

As the brand grew, it became clear how many other women shared the same experience, capable but anxious, creative but often overthinking, with minds that move quickly and don’t fit into neat boxes. What started as jewellery quickly became something more, a shared identity.

That is what led to the expansion into clothing and accessories. Not as a separate idea, but as a natural next step. While the jewellery supports anxious moments, the clothing is about expression, bold, wearable pieces designed for women who are not interested in toning themselves down.

ChaLuMu is built on the belief that you can be capable and anxious at the same time, and still be living your best life.

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