Pantone 2023
jwc pr
The global color authority, Pantone, has officially named Viva Magenta (Pantone 18-1750) as its Color of the Year for 2023.
Inspired by the red of cochineal crimson-red hue is said to be brave and fearless, depicting optimism and joy as well as resilience, outside-the-box thinking to create a better world.
![](https://s3.eu-west-2.amazonaws.com/imagerepositorypressloft/clients/918/m/3269629_m.jpg)
![](https://s3.eu-west-2.amazonaws.com/imagerepositorypressloft/clients/32658/m/6872543_m.jpg)
![](https://s3.eu-west-2.amazonaws.com/imagerepositorypressloft/clients/35140/m/7113424_m.jpg)
![](https://s3.eu-west-2.amazonaws.com/imagerepositorypressloft/clients/35588/m/7135315_m.jpg)
![](https://s3.eu-west-2.amazonaws.com/imagerepositorypressloft/clients/35588/m/7144209_m.jpg)
![](https://s3.eu-west-2.amazonaws.com/imagerepositorypressloft/clients/35588/m/7152677_m.jpg)